The 2004 survey of Engrave-A-Crete product users identified direct mail as the NUMBER 1 method engraving professionals use to market their service.

Why do you think your mail box is filled with direct mail advertising every day? The simple answer is because “Direct Mail Works.” Consider the facts below:

During his recent address to the New England Mail EXPO, the Postmaster General said the US Postal Service consumer research proves America "still has a love affair with hard copy mail." Their studies found:

• 74% of direct mail is read by the recipient.
• 52% of households order products and services advertised in direct mail they receive.
• 21% of recipients have actually taken a direct mail advertising piece with them to a locaton to purchase something.
• Twice as many households order from catalogs than from information received from the internet.

A recent issue of “MAIL”: The Journal of Communication Distribution quotes the Ambrose Printing Company's collection of facts about direct mail:

• The average dollar spent on direct mail advertising yields $10 in sales. That's more than twice the return on investment of television advertising.
• Non-profit organizations in the U.S. mail approximately 12 billion pieces of solicitation mail each year.
• Half of all mail handled by the USPS is direct mail advertising.
• More than 50% of all recipients read direct mail immediately. And 40% of those find direct mail useful.

Please remember, the goal of advertising is to get you qualified leads. When evaluating advertising options you may want to consider that direct mail: allows you to target your communication by geography, home ownership, and a variety of other criteria matching your ideal prospect. Direct mail also permits you to personalize the communication.

Organizing a direct mail advertising campaign can sometimes become very complicated. There are printers, designers, mail houses, list brokers, copy writers, etc. But there is an easier way.

Research and find a Direct Mail Specialist. They will help you with every aspect of the process. They can:

Design a successful mailing with for you.
Handle the printing and proofing for you.
Order the best mailing lists for you.
Get the best postage rates for you.
And, of course, mail it for you.

There's no need for you to struggle with deadlines, art work, demographics, etc... All that a professional direct mail specialty firm needs is information about; YOU, YOUR BUSINESS, YOUR EXPECTATIONS. Have digital photos of your work ready for them to implant in the design of your perfect mailing piece.

Many believe the reason for the success of direct mail is: personalization, and targeting. The ability to target your mailing based on criteria makes it efficient when measured in terms of qualified leads to dollars invested. As a media, direct mail is unobtrusive and leaves your prospects with your contact information and sample photos in hand. The end result can be an excellent return on investment.