Over time we have collected information about the users of Engrave-A-Crete products. A sampling of the data is offered below and is offered to assist you in the future planning of your business.

Types Of Users

• 59% of Engrave-A-Crete equipment users are FULL TIME concrete engravers. The balance supplements other business interests with concrete engraving activity.
• 59% of the owners of Engrave-A-Crete equipment entered the business with a background in contracting. A growing percentage had no contracting experience. Other experience prior to engraving is diverse to include; sales, landscaping, management, and engineering.
• 46% of the owners have 2 employees. 10% have grown their business to employ over 5 people.
• The distribution of average size of jobs is:
• Under 500 sq ft; 4%
• 501-1000 sq ft; 44%
• 1001-2000 sq ft 34%
• 2001 sq ft or Greater 16%
• The distribution of type of work is:
• Residential Interior 24%
• Residential Exterior 36%
• Commercial Interior 25%
• Commercial Exterior 14%
• Users define themselves as being located in and servicing:
• Major Municipality 47%
• Residential Environment 50%
• Rural Environment 3%

Average Pricing & Marketing Techniques

Users currently deploy pricing philosophies which have most pricing under competitive alternatives. Those currently pricing under various alternatives are:

• 90% Pricing Under Pavers
• 85% Pricing Under Stamp/Pattern Makers
• 75% Pricing Under Overlay/Topping Contractors

(We at Engrave-A-Crete would encourage testing of price elasticity in your markets. We believe that with proper presentation of features and benefits, engraving contractors do not need to compete on price but rather on perceived value. We will be devoting future newsletters to this subject.)

Average Square Foot Pricing of Users:

• FLAGSTONE
• $3.50 and Under 6%
• $3.75 - $6.00 70%
• $6.25 and Over 22%
• TILE
• $3.50 45%
• $3.75 - $6.00 42%
• $6.25 and Over 8%
• BRICK
• $3.50 and Under 9%
• $3.75 - $6.00 70%
• $6.25 and Over 19%

Users deploy various Marketing Techniques:

• Direct Mail - 37% of users
• Yellow Pages - 35% of users
• Newspaper Ads - 2% of users
• Flyers - 35% of users
• Web - 37% of users
• Home Shows - 15 % of users

(Watch for more information from us about marketing in the near future. We believe we can assist users in packaging a comprehensive program and offering techniques to generate leads.)