Over 92,000 Participants Reported

The World of Concrete-2007 was another record show and Engrave-A-Crete continued to increase its presence representing Decorative Concrete Engravers. Within a 30’ x 30’ booth which included two 50 inch flat screen monitors continuously playing excerpts of its new Training DVD, the Engrave-A-Crete team conducted over 50 live demonstrations. The World Of Concrete is truly the largest concrete industry exposition in the world and Decorative Concrete Engraving was well represented.

Click on the Gallery button to share the experience.

In response to your requests for ongoing communication and information, Engrave-A-Crete plans to provide this digital publication on an ongoing basis. Anticipate future articles covering: staining techniques, advanced and unique applications of tools, and overall business topics such as: growth and marketing strategies.

Groov-E-News is for you and we welcome feedback and contributions. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and share ideas and unique projects. Please guide us with suggestions on topics you would like us to cover in future publications.

Darrel Adamson
Brandon Adamson

Over time we have collected information about the users of Engrave-A-Crete products. A sampling of the data is offered below and is offered to assist you in the future planning of your business.

Types Of Users

• 59% of Engrave-A-Crete equipment users are FULL TIME concrete engravers. The balance supplements other business interests with concrete engraving activity.
• 59% of the owners of Engrave-A-Crete equipment entered the business with a background in contracting. A growing percentage had no contracting experience. Other experience prior to engraving is diverse to include; sales, landscaping, management, and engineering.
• 46% of the owners have 2 employees. 10% have grown their business to employ over 5 people.
• The distribution of average size of jobs is:
• Under 500 sq ft; 4%
• 501-1000 sq ft; 44%
• 1001-2000 sq ft 34%
• 2001 sq ft or Greater 16%
• The distribution of type of work is:
• Residential Interior 24%
• Residential Exterior 36%
• Commercial Interior 25%
• Commercial Exterior 14%
• Users define themselves as being located in and servicing:
• Major Municipality 47%
• Residential Environment 50%
• Rural Environment 3%

Average Pricing & Marketing Techniques

Users currently deploy pricing philosophies which have most pricing under competitive alternatives. Those currently pricing under various alternatives are:

• 90% Pricing Under Pavers
• 85% Pricing Under Stamp/Pattern Makers
• 75% Pricing Under Overlay/Topping Contractors

(We at Engrave-A-Crete would encourage testing of price elasticity in your markets. We believe that with proper presentation of features and benefits, engraving contractors do not need to compete on price but rather on perceived value. We will be devoting future newsletters to this subject.)

Average Square Foot Pricing of Users:

• FLAGSTONE
• $3.50 and Under 6%
• $3.75 - $6.00 70%
• $6.25 and Over 22%
• TILE
• $3.50 45%
• $3.75 - $6.00 42%
• $6.25 and Over 8%
• BRICK
• $3.50 and Under 9%
• $3.75 - $6.00 70%
• $6.25 and Over 19%

Users deploy various Marketing Techniques:

• Direct Mail - 37% of users
• Yellow Pages - 35% of users
• Newspaper Ads - 2% of users
• Flyers - 35% of users
• Web - 37% of users
• Home Shows - 15 % of users

(Watch for more information from us about marketing in the near future. We believe we can assist users in packaging a comprehensive program and offering techniques to generate leads.)

It was great to see you in LasVegas!

From all reports the 2006 World Of Concrete in Las Vegas Nevada was a record breaking show. Of interest, 2006 represented the first time a dedicated portion of the event was allocated to “the fastest growing segment of the industry” – DECORATIVE CONCRETE! With a reported 80,000 attendees touring the exhibits, Engrave-A-Crete provided:

• Ongoing Demos

• Concrete Pecker T-Shirts to “LIVEN UP THE ENVIRONMENT”

And

• Unveiled the prototype of the “Sandroid” recirculating sandblasting tool (Watch for the release of this NEW Engrave-A-Crete Product in the Fall of 2006!)

Go to the Groov-E-News photo gallery and see the Engrave-A-Crete presentation and consider signing up for 2007 World of Concrete by going to www.worldofconcrete.com